With the organization of the Azerbaijan Tourism Board, six partner representatives from the tourism industry, representing the country, were featured with a national stand at the "IBTM World" exhibition held in Spain on November 28-30.

The goal of participating in the international exhibition is to showcase and promote Azerbaijan's business tourism prospects, aiming to boost the influx of industry professionals visiting Azerbaijan for business purposes.

During the exhibition, B2B-format meetings were conducted with representatives of the foreign tourism industry, where Azerbaijan's business tourism opportunities were showcased.

It's worth noting that since 1987, the annual "IBTM World" held in Barcelona has been recognized as one of the most significant international exhibitions for meetings, conferences, and events. It gathers experts from the business events industry.

This year, the exhibition has drawn the participation of 2,250 representatives from the tourism industry, spanning 150 countries.